Privacy Policy

BAPE Hong Kong Limited (together with BAPE Group (defined below), “BAPE”, “we” and “us”, as the case may be), its officers, management, and members of staff shall, at all times, respect the confidentiality of and endeavor to keep safe any and all personal data (“Personal Data”, as defined in the Personal Data (Privacy) Ordinance (Cap.486) of Hong Kong) (“Ordinance”)) collected from you and/or stored and/or transmitted by you to us.
This Website is not intended for children and we do not knowingly collect Personal Data relating to children.
It is important that you read this Privacy Policy (“Privacy Policy”) when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your Personal Data. This Privacy Policy supplements other notices and privacy policies and is not intended to override them.

 

Controller

BAPE Hong Kong Limited is the data collector/controller and is responsible for any of your Personal Data which we hold. Notwithstanding anything to the contrary in this Privacy Policy, with respect to the collection of Personal Data only, reference to “BAPE”, “we”, “us” or "our" in this Privacy Policy refers to BAPE Hong Kong Limited.

 

What Personal Data Do We Collect And Why?

We collect your personal data when you place an order, contact our Customer service team, sign up for our marketing communications, browse our website or use the other services offered by our website (www.int.bape.com). The data we collect includes details about your personal information such as your given name and surname and your shipping and billing addresses. We also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website. We use this data to:
  • Receive orders, process payments and deliver the items you have purchased
  • Provide any additional services you have requested, such as our marketing communications
  • Give you access to services reserved for registered users, such as product alerts and new deals
  • Provide you with help and assistance via our Customer service team
Under the Ordinance, we must have a valid purpose to collect your Personal Data. In most instances, we will collect and process your Personal Data pursuant to a contract with you, for example, when you make a purchase or contact us for any queries relating to your order, delivery, payment etc. Additionally, we will collect and use your Personal Data for direct marketing activities based on your explicit consent. You may withdraw your consent and opt out of receiving sales and marketing communications from us at any time.

 

How Long Do We Keep Your Data?

We will not retain your Personal Data for longer than is necessary to fulfil the purposes for which you provided, unless the law requires that we retain it for longer. The period however varies depending on the purpose of the processing. For example, used to send you our marketing communications is retained until you ask to opt-out – that is unsubscribed.

 

Data Security

We hold your Personal Data in our client database system which access is strictly controlled, protected by our technical and organisational measures in order to ensure the security and privacy of the Personal Data. Access to your Personal Data without authorization is strictly prohibited, such authorization for access is granted only on a "need to know" basis and only where commensurate with an individual's responsibilities. Any access to your Personal Data information shall be legitimate and in compliance with the Ordinance. Additionally, please be informed that certain data processing activities are carried out by third-party service providers acting as data processors on our behalf, and we ensure that our partners maintain a level of protection which is comparable to ours in relation to your Personal Data. We also ensure that your transactions are secure by implementing necessary measures, as well as measures to combat fraud.

 

What Are Your Rights Regarding Your Personal Data?

You have the right to:
Know what personal data of yours we are collecting and retaining, where that data came from and how we use that data;
  • Ask us to update, correct or add to the data we hold about you;
  • Withdraw consent for processing for a specified purpose;
  • Ask us to delete your data from our systems;
  • Limit or oppose our handling of your data;
  • Ask us to supply the personal data we hold about you in an easy comprehensive electronic format, or transfer that data direct to a third party nominated by you.
You can exercise these rights at any time by contact us at cs@bape.com and we will amend your personal details pursuant to your request.
 

Cookies

Cookies are used on the site to improve your browsing experience. In addition to use for statistical purposes, cookies identifies your computer and allows the site to recall your personal settings. Your browser can be set to send a notification when a cookie is activated. This allows you to deny use of this cookie or to delete the cookie at the end of your visit. If you use your browser settings to block all Cookies (including essential Cookies) you may not be able to access all or parts of our Website. By using int.bape.com you are giving your consent for eu.bape.com to set cookies on the used device. Please read our Cookie Policy to find out more about our use of cookies.

 

Links

BAPE Website may contain links to third parties’ websites that are operated under different privacy policy and are totally independent from us. BAPE does not approve, endorse and is not responsible for the contents on such websites or how information is collected. You should read and understand the privacy policy of any such third parties’ websites before submitting any Personal Data to them. If you use these other third parties’ websites you do so at your own risk.

 

General

1. By signing in the Membership form, or logging in as our subscriber, or registering as our user, or continuing your browsing of BAPE Website, you agree to comply with the Privacy Policy set out above.

2. This Privacy Policy shall be governed by and construed in accordance with the laws of Hong Kong SAR. Where BAPE's operations are subject to privacy legislation other than that of Hong Kong SAR, then this Privacy Policy shall be applied so far as practicable and consistent with such local legislation.

 

Direct Marketing Statement

1. In connection with direct marketing, BAPE Hong Kong Limited (“BAPE”) intends:

  • to use your name, contact details, location data, customer profiling information (including information about your use of our website and activity on social media platforms, including your shopping preferences and online behaviour), services and products portfolio information, and transaction pattern and behaviour collected, compiled, generated or held by us from time to time (together, "Permitted Kind of Personal Data") for marketing, promotional and customer relationship management purposes including sending you information relating to our products, facilities, services, membership clubs, reward programmes, activities, contests, lucky draws, promotions, blogs, newsletters and/or events in the following categories: clothing, footwear, headwear, bags, fashion and accessories, children’s goods, watches, jewellery and other consumer goods (together, "Classes of Marketing Subjects"); and

  • to provide the Permitted Kind of Personal Data to (i) BAPE’s subsidiaries and associated companies (collectively “BAPE Group”); (ii) providers (whether within or outside of BAPE Group) of any of the Classes of Marketing Subjects; and/or (ii) BAPE Group’s authorized marketing agencies (together, "Permitted Class of Persons"), so that they can send you information in relation to the above Classes of Marketing Subjects. Information may be sent to you by email, mail, fax, phone or other means.

2. If we intend to use your Personal Data collected from you for direct marketing purposes, we will first obtain your consent (or an indication of no objection) before doing so.

3. If we intend to provide your Personal Data collected from you to third parties for their use in direct marketing, we will first obtain your consent (or an indication of no objection) before doing so.   

4. If you agree to receive marketing communications but do not wish to receive them in the future, you may opt out of receiving them at any time, free of charge, by contacting us at cs@bape.com

 

Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at cs@bape.com