Official Launch of APEE Summer 2026 Collection

APEE, the trendy womenswear line under legendary Harajuku brand A Bathing Ape®, today launches its 2026 Summer Collection. This season, APEE not only unveils fresh summer-ready pieces but also announces global girl group BABYMONSTER as its brand ambassador. 

This is more than a collaboration, it's a movement inviting girls worldwide to join #ApeeSquad. With their confident, fearless, and versatile image, BABYMONSTER perfectly embodies APEE's brand spirit, from preppy to hardcore street, encouraging every girl to find her place in #ApeeSquad and collectively define the next generation's fashion attitude.

Five Key Pillars and Collection Highlights

1. Mainline: The Soul of Classic Streetwear, Igniting Harajuku Vitality

As the core of the brand’s DNA, the Mainline returns to its original 2006 roots this season, delving deep into APEE’s streetwear heritage. To pay homage to the year the brand was born, the collection features the special "APEE 06" Football Jersey, infusing classic designs with American vintage sporty energy. The entire series seamlessly blends skate culture with urban hip-hop aesthetics. Pieces range from iconic Camo Tees to playful lifestyle accessories such as bags, phone straps, and scrunchies, fully unleashing APEE’s bold and highly recognizable fashion DNA. BABYMONSTER’s AHYEON and CHIQUITA demonstrate the effortless transition from campus sports to street style, styling the vintage crewneck Baby Lisa Tee and the brand’s signature Heart Camo Tee. These are not just visual focal points; they are essential staples for every #ApeeSquad member to define their own style. 
The styling showcases APEE’s diverse charm through two distinct looks:

• AHYEON – American Vintage Street Style: She wears a "Ringer Tee" full of retro vibes. The classic contrasting edges outline the silhouette, featuring a vintage-font "APEE" logo on the chest paired with the iconic Vintage Bape Lisa graphic to recreate the 90s American campus energy. This is paired with light green Camo Wide-Leg Trousers, presenting APEE’s signature camo in a subtle, soft palette that harmonizes perfectly with the vintage top for a balanced yet striking look.
• CHIQUITA – Playful Youth Street Style: She rocks a Pink Camo Tee on a white base, featuring a circular graphic on the chest that cleverly integrates the brand’s iconic heart elements. For the bottom, she wears light-wash denim jeans accented with a colorful camo belt and pink details. This adds a burst of summer vitality to the classic T-shirt and denim combo, showcasing the bold and confident street attitude of the new generation.

2. White Line: Effortless Chic & Pure Preppy Aesthetics

Making its grand debut this season, the APEE White Line is designed for girls who embrace "Effortless Chic." Featuring fresh, soft tones and gentle silhouettes, the collection creates a pure preppy aesthetic tailored for the modern girl. This series is specifically curated for those who prefer subtle details and a sweet campus vibe while prioritizing everyday comfort, perfectly blending a soft temperament with youthful vitality. Through clean lines and understated logo placements, the line interprets a relaxed, natural, and unforced daily look.

The collection showcases freshness through simple yet sophisticated styling techniques, including layering vests over T-shirts, pairing raglan sweatshirts with slim-fit trousers, and matching camisoles with wide-leg cargo pants or straight-cut shorts. Whether in a full navy blue ensemble or an ivory and pure white monochromatic look, the pieces exude an elegant and intellectual feminine aura—casual, natural, and striking the perfect balance of everyday gentleness.

BABYMONSTER Members Style the White Line:

• PHARITA – Understated & Elegant Preppy Style: She wears a navy blue mini-gingham cropped shirt. The sharp, short cut gently accentuates the waistline, adding a touch of quiet feminine charm to the classic preppy look. Paired with classic light-wash denim shorts, the fresh color palette and minimalist lines radiate a calm, restrained elegance, fully capturing a refreshing campus atmosphere.
• ASA – Gentle & Sweet Feminine Style: This look utilizes the White Line’s signature warm neutral tones. ASA wears a light blue and white gingham camisole mini dress layered over a matching color vest to create a visually rich layered effect. The soft, draping fabric paired with a flowy, relaxed hem perfectly crafts a graceful and refined everyday look brimming with temperament.

3. Brown Line: Retro Effortless Party

The APEE Brown Line captures the spontaneous and uninhibited energy of the new generation of girls. Reminiscent of a youth-filled party, it blends a sense of boundless freedom with effortless chic, further infused with retro preppy charm to shape a playful, ethereal, and natural style. The collection is anchored in earth tones: taupe, cream, caramel brown, and navy and highlights a layered mix-and-match aesthetic. Key pieces include oversized shirts paired with linen-textured jackets and skirts, alongside lightweight pinstripe preppy Polo knits styled with washed, distressed utility jackets and ruffled hem details. The overall look masterfully balances laid-back nonchalance with a gentle feminine touch, showcasing the unrestrained party energy of the #ApeeSquad.

• RUKA – Retro Preppy Girl Style: She wears a navy blue striped slim-fit knit top. The classic stripes paired with a subtle APEE logo on the chest exude a strong retro campus vibe, while the form-fitting cut creates a sharp and refined texture. For the bottom, she wears a caramel brown washed denim mini skirt featuring a signature blue camo heart-shaped mirror as a playful finishing touch. This look cleverly merges the Brown Line’s earth-toned palette with whimsical details to define a natural, everyday style.  
• RORA – Effortless & Elegant Style: This ensemble highlights an off-the-shoulder design. RORA wears an ivory and brown striped slim-fit knit top; the boat neck gently showcases the shoulder and necklines, perfectly balancing retro atmosphere with soft elegance. She pairs this with a dark colored bubble skirt. Through minimalist layering and classic color contrast, the outfit creates a relaxed vibe that transitions seamlessly between urban life and vacation, perfectly embodying the Brown Line’s unique aesthetic of effortless elegance.

4. Blue Line: Minimalist Sporty Aesthetic

APEE Blue Line features high-stretch performance fabrics with a cool blue palette, perfect for everything from yoga sessions to city streets. This line emphasizes the squad's energetic lifestyle, helping girls stay relaxed and at ease, even in a fast-paced world.

5. HAWAII DROP by the sea: A Casual Playground by the Coast

This season, APEE introduces the "HAWAII DROP – by the sea," bringing a tropical summer vibe to the coastline with an effortless beach vacation style. The focal point of this collection is the HAWAII Flower Mix ABC Pink Camo Bikini, which cleverly blends tropical floral elements with APEE’s signature ABC Camo to outline a fresh and ethereal feminine charm.  The drop also features a variety of versatile daily essentials, including basic minimalist T-shirts, casual raglan-sleeve tees, and lightweight tank tops. These pieces are designed for freedom—they can be layered over bikinis or worn on their own to easily achieve a relaxed and breezy seaside atmosphere.

For more influencer inspiration, real-life styling, event information and exclusive offers, please head over to the @apeestore_official Instagram Stories now. You could be the next fashion icon!

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